Silabus bahasa indonesia –> Consumer Behavior and Marketing
Description
This training aims to provide in-depth insights into consumer behavior and how it serves as a strategic foundation in marketing. In today’s competitive business world, understanding what drives consumer purchasing decisions is key to designing effective marketing strategies, delivering the right messages, and determining the most in-demand products or services. By studying the factors that influence consumer behavior, participants are expected to be able to increase the effectiveness of their marketing campaigns.
Participants will be equipped with the latest techniques and approaches in researching consumer behavior, including market trend analysis and segmentation. The training material will also cover how to utilize consumer behavior data for product innovation and brand development, so that participants can provide more personalized and relevant marketing solutions for the target market.
Training Objectives
- Understand the basic concepts of consumer behavior and the factors that influence it.
- Be able to apply consumer behavior insights in effective marketing strategies.
- Develop market analysis skills that can improve marketing performance.
Course Content
- Basic Concepts of Consumer Behavior and Its Development
- Marketing Policy
- Marketing for Society (Social Market)
- Individualistic Information
- Marketing Strategy and Consumer Behavior
- Market Analysis
- Market Segmentation
- Marketing Strategy
- Consumer Decision Making Process
- Nature of Consumer Behavior
- Evaluation of Ongoing Programs
- Obstacles and Solutions that Often Occur in Implementation
Benefits of Training
- Increase understanding of consumer behavior.
- Be able to design more effective marketing strategies.
- Develop analytical skills to make better business decisions.
Participants
- Government employees working in marketing and economic development.
- Marketers from private companies who want to understand consumers better.
- Professionals in market research and product development.
Place
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- Hotel Ibis Style Yogyakarta
- Hotel Gino Feruci Bandung
- Hotel Sofyan Betawi Menteng Jakarta
- Hotel Harris Siminyak Bali
- In House Training*
- e-Learning*
The Facility
Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Souvenir
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