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Silabus dalam bahasa indonesia ⇒ Training Public Relations and Media Skills

Description

Public relations is an important part of a company or agency that is directly related to consumers or the wider community. Public relations not only functions as a conveyor of the company’s message to its consumers but also functions as a liaison between the company and other stakeholders, namely relations, government, journalists, etc. Public relations skills are important to continue to be developed along with technological developments and global developments. Public relations is closely related to communication and protocol. This training will provide an in-depth understanding of public relations, international protocol, communication, master of ceremonies and travel management.

 

Objectives

After participating in this training, participants are expected to be able to:

  1. Explore and increase insight into public relations and its development.
  2. Apply insight and skills regarding public relations to support work.
  3. Understand the principles of international protocol.
  4. Understand the key aspects of international protocol.
  5. Understand communication in international protocol.
  6. Understand the function and role of master of ceremonies in international protocol.
  7. Understand tips and techniques in arranging travel.

 

Course Content

  1. Understanding the Concept of Public Relations
    • The main goals and functions of Public Relations
    • Challenges in Public Relations
    • The difference between Public Relations and marketing, promotion and sales
    • Communication for Public Relations
    • The importance of internal Public Relations
    • Advantages and disadvantages of Public Relations
  1. Public Relations Media
    • The role of print media today and in the future
    • Electronic media
    • Mobile Technology
    • Internet
    • Social Media
  1. Writing for Media
    • The main key to making an interesting story
    • The key to winning and maintaining reader attention
    • Writing for print media
    • Press releases
    • Tips for writing on Social Media
  1. Public Relations Event
    • Planning, implementing and evaluating events
    • Planning, implementing & evaluating exhibition activities
    • Arranging activities in the form of visits
    • Sponsorship
    • Corporate Social Responsibility
  1. Social Media
    • Understanding social media
    • Monitoring social media
    • Following up social media
    • Being proactive in social media
    • Do’s and don’ts in social media activities
  1. Understanding the Concept of International Protocol
  2. Communication in International Protocol
    • Diplomatic communication
    • Intergovernmental communication
    • Cross-cultural communication
    • Meeting client and internal staff expectations
    • Dealing with difficult people
    • Understanding cultural differences
  1. Principles and Etiquette of International Protocol
    • Formal conventions
    • Social etiquette
    • Personal etiquette for formal events
    • VIP guest arrangements, risk management, seating arrangements. • Stage and media settings
    • Dress code
  1. Master of Ceremony
    • Skills to become a Master of Ceremony
    • Etiquette to become a Master of Ceremony
    • Work area of ​​the Master of Ceremony
    • Do’s and don’ts for the Master of Ceremony
    • Problem solving for the Master of Ceremony
  1. Travel Management
    • Planning and arranging travel and accommodation
  1. Obstacles and Solutions that Often Occur in Implementation
  2. Case Study and Discussion

 

Training Benefits

  • Improve communication skills and build a positive image of the organization.
  • Gain knowledge of norms and best practices in interacting at the international level.
  • Improve the ability to manage PR situations and official events related to international guests.

 

Participants

  • Government employees in public relations.
  • Company staff who deal with international clients and partners.
  • Professionals who want to hone their PR and international protocol skills.

Time

Place

  • Ibis Style Hotel Yogyakarta
  • Gino Feruci Hotel Bandung
  • Sofyan Betawi Menteng Hotel Jakarta
  • Ibis Style Kuta Circle Hotel Bali
  • In House Training*
  • e-Learning*

 

The Facility
Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Souvenir

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