Training Public Relations and Media Skills

Silabus dalam bahasa indonesia ⇒ Training Public Relations and Media Skills

Description

Public relations is an important part of a company or agency that is directly related to consumers or the wider community. Public relations not only functions as a conveyor of the company’s message to its consumers but also functions as a liaison between the company and other stakeholders, namely relations, government, journalists, etc. Public relations skills are important to continue to be developed along with technological developments and global developments. Public relations is closely related to communication and protocol. This training will provide an in-depth understanding of public relations, international protocol, communication, master of ceremonies and travel management.

Objectives

After participating in this training, participants are expected to be able to:

Explore and increase insight into public relations and its development.
Apply insight and skills regarding public relations to support work.
Understand the principles of international protocol.
Understand the key aspects of international protocol.
Understand communication in international protocol.
Understand the function and role of master of ceremonies in international protocol.
Understand tips and techniques in arranging travel.

Course Content

Understanding the Concept of Public Relations

- The main goals and functions of Public Relations
- Challenges in Public Relations
- The difference between Public Relations and marketing, promotion and sales
- Communication for Public Relations
- The importance of internal Public Relations
- Advantages and disadvantages of Public Relations

Public Relations Media

- The role of print media today and in the future
- Electronic media
- Mobile Technology
- Internet
- Social Media

Writing for Media

- The main key to making an interesting story
- The key to winning and maintaining reader attention
- Writing for print media
- Press releases
- Tips for writing on Social Media

Public Relations Event

- Planning, implementing and evaluating events
- Planning, implementing & evaluating exhibition activities
- Arranging activities in the form of visits
- Sponsorship
- Corporate Social Responsibility

Social Media

- Understanding social media
- Monitoring social media
- Following up social media
- Being proactive in social media
- Do’s and don’ts in social media activities

Understanding the Concept of International Protocol
Communication in International Protocol

- Diplomatic communication
- Intergovernmental communication
- Cross-cultural communication
- Meeting client and internal staff expectations
- Dealing with difficult people
- Understanding cultural differences

Principles and Etiquette of International Protocol

- Formal conventions
- Social etiquette
- Personal etiquette for formal events
- VIP guest arrangements, risk management, seating arrangements. • Stage and media settings
- Dress code

Master of Ceremony

- Skills to become a Master of Ceremony
- Etiquette to become a Master of Ceremony
- Work area of the Master of Ceremony
- Do’s and don’ts for the Master of Ceremony
- Problem solving for the Master of Ceremony

Travel Management

- Planning and arranging travel and accommodation

Obstacles and Solutions that Often Occur in Implementation
Case Study and Discussion

Training Benefits

Improve communication skills and build a positive image of the organization.
Gain knowledge of norms and best practices in interacting at the international level.
Improve the ability to manage PR situations and official events related to international guests.

Participants