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Silabus bahasa indonesia –> Training Retail Management


In modern industry, retail is a marketing activity designed to give satisfaction to the end consumers in order to retain customers through quality and continuous program. Shifting patterns of customer shopping behavior that are detected from a number of studies conducted showed that the activity of expenditure made by consumers not only to meet its needs, but rather lead to the fulfillment of the needs for recreation. This is demonstrated by the increasing number of supermarkets or minimarkets grow the midst of society. Knowledge of the concept of modern retail management is very important to understand, considering the failures in the management will give rise to risk of substantial losses.



After this training, participants will:

  1. Understanding the concept of retail management
  2. Devise strategies to achieve success in the retail business.


Course Content

  1. The Concept of Retail Management
  2. Analysis of Consumer Shopping Behaviour
  3. Planning and Strategy for Retail Marketing
  4. The Feasibility Study Retail Business
  5. Human Resources Planning in Retail Business
  6. Retail Audit
  7. Case Study and Discussion



This training is intended for:

  1. Staff, Supervisor, Manager or above the level of the Division of Operations, Business Development or other divisions that require this training
  2. Practitioners or professionals who want to gain knowledge of Retail Management



    • Ibis Style Hotel Yogyakarta
    • Gino Feruci Hotel Bandung
    • Sofyan Betawi Menteng Hotel Jakarta
    • Ibis Style Kuta Circle Hotel Bali
    • In House Training*


The Facility and investment

    • The facility: Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Souvenir
    • Investment of Rp. 6.000.000,- (Six million rupiah) per participants



    • Using the Zoom Application
    • The facility: Hard & Soft Copy File, USB Flashdisk, Training Kits, Certificate, Souvenir
    • Investment of 4.000.000,- (four million rupiah) per participants


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