Training Strategic Property Asset Management for Managers

Deskripsi Training

Training Strategic Property & Asset Management for Managers dirancang untuk meningkatkan kemampuan Manager dan senior management dalam mengelola property secara strategis dengan mengintegrasikan aspek asset performance, operational excellence, financial performance, customer experience, risk management, sustainability, dan stakeholder management.

Pendekatan training tidak berhenti pada aspek teknis property management, tetapi mengembangkan strategic asset management mindset sehingga peserta mampu memahami hubungan antara keputusan operasional sehari-hari dengan kinerja bisnis dan nilai aset dalam jangka panjang.

Konteks pembelajaran dapat diarahkan pada karakteristik serviced apartment, hospitality property, mixed-use development, commercial property, dan premium residential property, sehingga lebih relevan dengan kebutuhan manajemen property modern.

Tantangan

- Mengelola property bukan hanya memastikan operasional berjalan, tetapi juga memastikan aset memberikan value dan return yang optimal.
- Manager perlu menyeimbangkan antara occupancy, revenue, operating cost, service quality, tenant/guest satisfaction, dan asset condition.
- Persaingan property dan serviced apartment semakin menuntut pengelola untuk memahami perubahan kebutuhan customer dan pasar.
- Keputusan operational yang tidak tepat dapat meningkatkan biaya, menurunkan service quality, dan dalam jangka panjang memengaruhi nilai aset.
- Manager perlu mengintegrasikan berbagai fungsi seperti operation, engineering, finance, leasing/tenant relations, hospitality, vendor, dan customer service.
- Sustainability, energy efficiency, technology, dan perubahan customer expectations semakin menjadi bagian penting dalam pengelolaan property modern.

Tujuan Training

Setelah mengikuti training, peserta diharapkan mampu:

- Memahami konsep strategic property management dan asset management serta perbedaannya.
- Menganalisis property dari perspektif business performance dan asset value.
- Mengidentifikasi dan menggunakan property performance indicators sebagai dasar pengambilan keputusan.
- Mengoptimalkan hubungan antara revenue, occupancy, operating cost, service quality, dan asset condition.
- Mengembangkan strategi untuk meningkatkan operational efficiency dan long-term asset value.
- Mengambil keputusan property secara lebih strategis dengan mempertimbangkan aspek finansial, operasional, customer, risiko, dan sustainability.

Peserta Training

Training ini direkomendasikan untuk:

- Property Manager dan Senior Property Manager.
- Assistant Manager, Manager, Senior Manager, dan Department Head.
- Asset Management dan Property Management professionals.
- Operation, Engineering, Facility, dan Building Management Manager.
- Commercial, Leasing, Tenant Relations, dan Customer Experience Manager.
- Finance/Accounting Manager yang terlibat dalam pengelolaan property.
- General Manager, Division Head, dan senior management yang memiliki tanggung jawab terhadap property atau asset performance.

Materi Training

Strategic Property & Asset Management Mindset

- Property Management vs. Asset Management
- Strategic Asset Management & Value Creation

Property Business & Asset Lifecycle

- Property Asset Lifecycle & Strategic Priorities
- Operational Optimization & Long-Term Asset Value

Property Market & Competitive Positioning

- Property Market & Customer Analysis
- Competitor Analysis & Competitive Positioning

Property Performance Management

- Property Performance Indicators & KPI
- Performance Monitoring & Data-Driven Evaluation

Revenue Optimization & Commercial Performance

- Revenue, Pricing & Occupancy Strategy
- Customer Segmentation & Revenue Growth Opportunities

Cost Management & Operational Efficiency

- Operating Cost Control & Optimization
- Operational Efficiency & Service Quality

Asset Condition, Maintenance & CAPEX Management

- Asset Condition & Maintenance Strategy
- CAPEX, OPEX & Life-Cycle Cost Management

Customer, Tenant & Guest Value Management

- Customer/Tenant Experience & Expectation Management
- Complaint Handling, Service Recovery & Retention

Property Risk Management

- Property Risk Identification & Assessment
- Risk Mitigation & Business Continuity

Sustainability & ESG in Property Management

- Energy, Resource Efficiency & Sustainable Practices
- ESG Performance & Asset Value Creation

Technology & Data-Driven Property Management

- Digitalization & Property Management Systems
- Performance Dashboard & Data-Driven Decision Making

Strategic Stakeholder & Vendor Management

- Stakeholder Relationship & Alignment
- Vendor, Contractor & Partner Performance Management

Strategic Decision Making for Property Managers

- Strategic Decision-Making Framework
- Financial, Operational, Customer & Risk Considerations

Property Performance Improvement Strategy

- Performance Gap & Root Cause Analysis
- Improvement Strategy, KPI & Action Plan

Property Management Business Simulation & Case Study

- Property Performance Diagnosis & Strategic Problem Solving
- Property Performance Improvement Plan

Metode Pelatihan

- Interactive presentation dan strategic discussion.
- Property management case study.
- Group discussion dan problem-solving exercise.
- Property performance analysis.
- Business simulation.
- Role play dalam stakeholder/tenant management.
- Strategic decision-making exercise.

Output yang Diharapkan

Setelah training, peserta diharapkan memiliki kemampuan untuk:

- Melihat property dari perspektif business dan asset value, bukan hanya operational perspective.
- Mengidentifikasi faktor yang memengaruhi property performance.
- Membaca dan menginterpretasikan property performance indicators.
- Menentukan area prioritas untuk revenue improvement dan cost optimization.
- Mengintegrasikan customer experience dengan financial dan operational performance.
- Mengembangkan strategi improvement yang dapat diterjemahkan menjadi action plan dan KPI.

Waktu

Tempat

- Ibis Styles Hotel Yogyakarta
- Ibis Styles Hotel Malang
- Quest Hotel Darmo Surabaya
- Harris Seminyak Hotel Bali
- Gino Feruci Hotel Bandung
- Dreamtel Hotel Jakarta
- In House Training*
- Online Training*