Silabus dalam bahasa indonesia –> Training Brand Image Terhadap Loyalitas Pelanggan
Description
In recent global market competition, many goods and services have appeared on the market. The global market has been filled with various goods and services to attract consumers. In a global market, of course there is competition between producers and their respective brands to attract consumers. Marketing is one way to introduce products to consumers. Marketing is known to have 9 elements, namely: segmentation, targeting, positioning, differentiation, marketing mix, selling, brand, service, and process.
Highly valuable brands are able to influence consumer choices or preferences which can help consumers in making purchasing decisions. So that in the end it can generate profits for the company. Apart from having a clear identity, a brand must have strong brand equity so that the brand definitely has a strong image in the minds of customers.
The stronger the brand image is in the minds of customers, the stronger the customer’s self-confidence to remain loyal or loyal to the products they buy so that this can lead a company to continue making profits over time. Competition is increasing among brands operating in the market. Only products that have a strong brand image are still able to compete and dominate the market.
Objective
After attending this training, participants are expected to know and understand Sales Strategy by increasing customer loyalty with Brand Image. So having loyal customers will increase company productivity.
Course Content
- Basic Concept of Brand Image and Its Development
- Why is Brand Image Important?
- Brand Image Components
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- Corporate Image
- User Images
- Product Image
- Benefits of a Strong Brand Image for Companies and Consumers
- 3 Brand Image Indicators
- 3 Dimensions of Brand Image
- Brand Image (Brand Image)
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- Favorability of Brand Association
- Strength of Brand Association
- Uniqueness of Brand Association
- Customer Loyalty
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- As a Generic Concept, Loyalty
- As a Behavioral Concept
- Repurchases Are the Result of Company Domination
- Obstacles and Solutions that Often Occur in Implementation
- Case Study and Discussion
Benefit
- Increase understanding of the relationship between brand image and loyalty.
- Able to design effective and impactful branding strategies.
- Improve brand communication capabilities to customers.
- Result in higher customer loyalty and customer retention.
Participant
Personnel who can take part in the training are Staff, Supervisors and above in the Sales, Marketing or Sales Division who want to increase their Customer Loyalty. Or practitioners or professionals who want to increase knowledge about increasing productivity with sales strategies through Brand Image.
Method
Presentations, discussions and case studies
Place
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- Ibis Style Hotel Yogyakarta
- Gino Feruci Hotel Bandung
- Sofyan Betawi Menteng Hotel Jakarta
- Harris Seminyak Hotel Bali
- In House Training*
- e-Learning*
The Facility
Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Souvenir
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