Training Cross and Upselling

Silabus dalam bahasa indonesia –> Training Cross and Upselling

Description

This training is designed to help participants understand effective cross-selling and up-selling techniques in the world of sales and marketing. In a business context, cross-selling refers to the strategy of offering additional relevant products or services to customers, while up-selling focuses on encouraging customers to purchase a more expensive or premium version of the product they choose. With an approach based on customer behavior and preferences, participants will learn how to detect opportunities in every sales interaction.

With the right techniques, cross-selling and up-selling can not only increase transaction value but also strengthen long-term relationships with customers. This training provides a solid theoretical foundation and best practices from various industries, as well as relevant case studies to enrich the learning experience and provide real skills that can be applied directly in the workplace.

 

Training Objectives

1. Understand the concept and differences between cross-selling and up-selling.
2. Identify opportunities to apply these techniques in sales interactions.
3. Develop effective communication skills to increase sales.

 

Course Content

1. Introduction to Cross Selling and Up Selling

• • Definition and importance of this strategy in business.
  • Trends and shifts in consumer behavior.

2. Identifying Sales Opportunities

• • How to analyze customer needs and preferences.
  • Effective data collection techniques.

3. Cross Selling Techniques

• • Strategy to offer additional products.
  • Examples of applications in various industries.

4. Up Selling Techniques

• • Encouraging upgrades or premium options.
  • Techniques to show added value to customers.

5. Managing Customer Interactions

• • How to communicate persuasively and effectively.
  • Overcoming objections and responding to questions.

6. Case Studies

• • Analysis of the success of cross selling and up selling.
  • Group discussions to share experiences.

 

Benefits of Training

• Improve skills in recognizing sales opportunities.
• Strengthen customer relationships through the right approach.
• Increase revenue and business growth.

 

Participants

• Government employees involved in public services.
• Marketing and sales staff in companies.
• Managers and supervisors who manage sales teams.

Place

• • Ibis Style Hotel Yogyakarta
  • Gino Feruci Hotel Bandung
  • Sofyan Betawi Menteng Hotel Jakarta
  • Harris Seminyak Hotel Bali
  • In House Training*
  • e-Learning*

 

The Facility
Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Souvenir

 

For more information please contact Customer Service

click to chat with Whatsapp

or please fill out the form below