Training Marketing Strategy

Silabus bahasa indonesia ⇒ Training Marketing Strategy

Description

In an era of high market volatility, having an effective marketing strategy is a must for every organization, including government agencies and companies. This training will equip participants with an in-depth understanding of the elements that make up a successful marketing strategy and how to apply them in a relevant context. Participants will learn how to analyze target markets, identify brand positioning, and create an integrated and impactful marketing plan.

Through a series of comprehensive materials and practical sessions, participants will be invited to explore various modern marketing techniques and tools, as well as how to use data and analysis to support strategic decisions. This training does not only focus on theory, but also provides practical insights that can be directly applied in daily work, so that participants are able to develop and implement appropriate marketing strategies to achieve organizational goals.

 

Training Objectives

1. Understand the concepts and key elements in marketing strategy.
2. Be able to analyze the market and segmentation properly.
3. Develop an effective and integrated marketing plan.
4. Use marketing data for better decision making.

 

Course Content

1. Basic Concept of Marketing Strategy and Its Development
2. Consumer Behavior for Marketing Management

• • Marketing and marketing management
  • Scope of consumer behavior
  • Framework of consumer behavior analysis
  • Consumer market and consumer behavior

3. Consumer Behavior Theory and Model

• • Theory and model of consumer behavior “customers good”
  • Consumer behavior “industrial good”

4. Environmental Influence

• • Cultural values, Personal influence, Family and household influence and Situational influence

5. Market Analysis and Segmentation

• • Techniques for analyzing markets and recognizing opportunities.
  • Market segmentation identifying target groups

6. Process in Consumer Decision Behavior
7. Marketing Strategy: Consumerism, Consumer Protection Law and Social Responsibility
8. Business Law & Business Ethics
9. Brand Position Development
10. Digital Marketing and Its Development
11. Evaluation of Ongoing Marketing Strategy
12. Obstacles and Solutions that Often Occur in Implementation
13. Case Studies and Discussions

 

Benefits of Training

• Gaining a comprehensive understanding of marketing strategy.
• Improving market analysis and decision-making skills.
• Able to formulate effective marketing plans.
• Increase organizational competitiveness through appropriate strategies.

 

Participants

Government employees, marketing managers, marketing staff, and professionals in companies who want to improve their skills in marketing strategies.

Place

• • Ibis Style Hotel Yogyakarta
  • Gino Feruci Hotel Bandung
  • Sofyan Betawi Menteng Hotel Jakarta
  • Ibis Style Kuta Circle Hotel Bali
  • In House Training*
  • e-Learning*

 

The Facility
Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Souvenir

 

*For more information please contact Customer Service

click to chat with Whatsapp

or please fill out the form below